Developed the First Strategic Plan and Five Year Forecast/Budget for a Four Year Old Company

Service Strategic Planning & Development
Industry Heavy Equipment
Company A fast-growing dealership selling environmental equipment to municipalities and contractors.
Situation The company’s quick growth had ownership focusing on day-to-day sales and operations of the company. Entering their fourth full year of business, the partners wanted to set a clear direction with goals.
Goal Develop a strategic plan and budget for 2010.
Approach The two owners were interviewed about customers, competitors, vendors, and internal management issues. Key employees were interviewed. External research was performed. A line-by-line analysis of the company’s financials since the company’s inception was completed.

Diagrams of the company’s business were produced to show relationships between interconnected parts. Business and financial tables and charts were created.

Results The company has a clear, written business plan for 2010 regarding. Further, the owners have a shared budget understanding regarding the level of fixed expenses, breakeven revenue, and a goal for level of profitability.